Digital Marketing has changed the way you used to market your products and services today. As most of the people try to find the solutions to their issues online, engaging them with a similar kind of source has become essential.
What is a Webinar?
To keep it simple, a webinar is a seminar that is conducted online. The audience would attend it using their internet-connected devices sitting in their place of convenience. It would be interactive as the audience can send you messages during your presentation, and you can answer their queries too.
You can make the most engaging and informative webinar presentations using some well-designed tools. Today, you get a movie maker through the most reputed online portals. You can create your presentations using the templates that already have the basic structure and this will surely boost audience engagement.
Here are the significant steps to make engaging webinar presentations:
Try to Know the Purpose of Your Audience:
Why should people attend your webinar? This is the first question you need to ask yourselves before preparing your webinar presentation. The answer usually lies in the issues your audience face. So, the intent of your webinar should be presenting a solution to their issues.
Analyse the Segment You Are Targeting:
You must be aware of the kind of audience you would have. Their age group, demography, location, profession, and some other factors would help you to design your presentation to make a place in their mind. The audience who wishes to lose some pounds may be different from the audience looking for a technical solution.
Prepare a To-the-point Sequence of Your Presentation:
As you are in the planning stage, it is essential to stay focused throughout the length of your presentation. A script of your presentation in a simpler form like a Google Doc file or an MS Word document would be great. Then, you can start with the PowerPoint Presentation through slides. Make sure you wind it up within a maximum of 54 minutes. This is as per a study on consumer behavior. Add more videos and images rather than text to make it more engaging. If you are uploading any assets then add text to these videos or images to explain the context.
Think about the Visual Branding In Your Presentation:
Creating a quick and lasting impact on your audience’s mind should be your priority. Branding through inserting your logo in the right places such as the opening slide, doing an animated logo reveal, slides explaining the products, and on your offer page would be better. Again, also keep the color of your background, font style, size, and other visual factors complementing your brand.
Make Your Webinar Presentation User-friendly:
When it comes to displaying something, you need to take into account the possibility of viewers participating with their handheld devices like smartphones and tabs. So, tune your slides and other visual elements to go well on a desktop, a laptop, and also for these devices to get better user engagement.
Now, let us figure out the ideal sequence of the pages or slides in your presentation:
You can narrate the presentation opposite to your camera. The other option is making your presentation hybrid. You narrate some portions, play a video to let the viewers know about your product or service, and also take the help of slides. Yet, it is significant to consider the flow of your content.
- A Warm Welcome:
To begin with the presentation, a warm welcome through a slide or the narrator would make the viewers alert. This is a good ethic to engage the audience too. You can make a short intro to let the audience know what this webinar is about.
- About You Or Your Brand:
Telling about your qualifications, professional achievements, and the story would create a positive impact. Yet, make sure you don’t get carried away stuffing too much content in this part. The audience may lose interest in thinking this piece of information is not very important for them.
- The Core Content Explaining The Product Or Service:
As this is the most crucial part of your presentation, make sure that you share the desired information. It would be clever to divide this in terms of bullet points and sub-points. This method helps your audience to remember the factors easily and for a long time.
- Your Offer As An Add-on:
Though your business development relies on this part of the presentation, it is advisable to present it as an add-on. The offer should convince the audience about the solution they were looking for. It would be cool to let the audience know about the special discounts if they buy or sign in, gifts they may earn, and other bonus points along with your offer.
- Time Slot To Resolve Queries:
Encourage the audience to come up with queries and doubts. This builds trust in you and improves your credibility as well. You can also share an email to let them ask questions in the future.
- Expression Of Gratitude To Conclude:
It is a good ethic to express gratitude towards the audience for the valuable time they spared to be there. This method also helps you to create an emotional connection with them.
We have discussed the most incredible format and other crucial factors of an engaging webinar through simple steps in the article. We hope that it helps you to make webinar presentations that not only engage your audience but also win business for you. The best part is, today slideshow makers are customizable and come with templates. So making a webinar presentation that is ideal, is as easy as it gets.